Helped by his faithful mount, Jolly Jumper and hindered by Rintincan, the stupidest dog in the West, Lucky Luke spends his time getting people out of trouble. The famous Poor Lonesome Cowboy's task is not made any easier by the villainous Dalton brothers, who have their work cut out trying to thwart Lucky Luke's plans.
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In 2016 Lucky Luke will be 70 years old!
97% of brand awarness for adults and 94% for children