The Wild West’s Living Legend!
Lucky Luke, who can outshoot his shadow, fights crime and injustice. He travels around accompanied by his faithful mount, Jolly Jumper, and the stupid dog Rintindumb, helping people get out of trouble. The famous Poor Lonesome Cowboy's task is not made any easier by the villainous Dalton Brothers, who spend their time trying to thwart Lucky Luke's plans.
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In 2016 Lucky Luke will be 70 years old!
97% of brand awarness for adults and 94% for children